INDIANAPOLIS - The numbers are in. And they're huge. The NCAA grew its audience by over 30 percent in the hard-to-reach BDSM category. Marketers have been struggling for years to reach the Bondage, Dominance, Sadism and Masochism market, but the NCAA worked it out this year with all the various reports of coaches abusing their players. 'We couldn't think the numbers,' asserted NCAA chief marketing officer Jonathan Galvin after popping some champagne. 'We owe a whole world of thanks to men like Mark Mangino and Jim Leavitt. But the guy who truly put us ott was Mike Leach at Texas Tech. That guy is a genius. He locked his player, a kid with a concussion, in a dark room and would not let him come out. And then, rather than apologizing to the player, he called him a 'slacker.' Our BSDM numbers went through the roof at that moment. Thank you, coach Leach.'. TAUNTR.com
